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  • What are Instagram Shoppable Posts

    What are Instagram Shoppable Posts?

    Shoppable posts are a feature of Instagram which allows businesses from around the globe to embed shopping links into their native posts. This has been a boon for Instagram business accounts and…

  • Branding-Strategy-101

    Branding Strategy 101

    Modern branding strategies can range from traditional logo design and graphic artwork to complex multimedia marketing campaigns. Despite the many potential avenues for cutting edge branding strategies, the pillars of powerful brands…

  • Customer Experience Management Solutions

    Customer Experience Management Solutions

    Customer experience management has the unfortunate distinction as sometimes being viewed as a luxury rather than a necessity. Successful brands understand that this couldn’t be further from the truth. CX management is…

  • Understanding Path to Purchase Channels

    Understanding Path to Purchase Channels

    Whether your business is multi-channel, omni-channel, or single channel, understanding your customer’s path to purchase is a cornerstone of any effective marketing campaign. Modern shoppers have access to more information and shopping…

  • How to Create a Brand Positioning Statement

    How to Create a Brand Positioning Statement

    Creating a strong brand in today’s marketplace can be a complex proposition. In the face of market saturation and information overload, how can your brand expect to stand out? A common mistake…

  • The Importance of Market Sizing Research

    The Importance of Market Sizing Research

    Market sizing is perhaps the most essential preliminary brand metric. Yet we believe that as markets shift over time, ongoing brand tracking of seemingly static metrics like market size is equally useful.…

  • Brand Metrics, Brand Tracking, and Brand Adaptability

    Brand Metrics, Brand Tracking, and Brand Adaptability

    Measuring the strength of your brand can be a difficult and time consuming task. At least it used to be. With modern technology, brand metrics and brand tracking can be measured in…

  • 7-Branding-Strategies-for-2020-and-Beyond

    7 Branding Strategies for 2020 and Beyond

    Branding and marketing practices are almost as old as human history itself. You’ve got something to sell. There are people who could use your product and/or service. So how do we tell…

  • What is CX Management

    What is CX Management?

    Customer experience management, frequently shortened to CX management, refers to how organizations interact with their consumer base. It can be tempting to assume that customer experience and customer service are one in…

  • Simple Ways to Align Your Brand

    Simple Ways to Align Your Brand

    As brands grow, so do the complexities of marketing campaigns, new product releases, and much more. Often the first victim of this growth is a focused brand strategy. This might seem like…