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Masters of Marketing Interview: Bill Nowling – Managing Director/Partner at Lambert & Company
Clock Tower Insight’s exclusive series, Masters of Marketing, continues with William Nowling, Managing Director/Partner at Lambert & Company. He’s been with them for about two years, coming to them from a global…
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What Is A Brand Really Good For?
Your brand is your identity. It’s what makes you stand out. It’s the personality of your business and it’s what people both associate you with and remember you by. It is your…
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Landing Pages 101
Everyone’s talking about landing pages, and how important they are to driving revenue in your business, but how exactly do you put it to use? What is it really supposed to do?…
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Crucial Steps to Small Business Success
When starting your small business, you have much to do and see to. How do you know where to start? How do you know what’s important and what’s not? What should you…
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Website Design Trends: Which Ones Work?
We see it every year. New trends come along, old trends die. Those that are working stick, those that don’t fade off into the distance. As technology evolves, designers are gaining more…
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Five Common Mistakes That Startups Make and How To Avoid Them
You’re going from sun-up to sun-down, running around trying to get all the details worked out, building your startup from scratch. It’s difficult enough to start a business, but launching a startup…
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Are Jingles Passe
The headlines are drastic and dramatic: What Killed the Jingle, screams Atlantic Magazine. The Death of the Jingle, espouses The Economist. Read This: The Death of the Advertising Jingle, writes AV News.…
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Breaking Into A Competitive Market: 3 Things You Must Do Now
It all starts with a dream. Follow that with a goal. The goal is broken down into a plan. Sounds simple enough, right? Sure, but anyone who has ever started their own…
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Audience Participation: Boosting Customer Engagement
In the digital age, customer engagement can make or break you — and you have less time than ever to make a good first impression, because it might be the only impression you…
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5 Steps To Building Your Brand
Branding has come a long way in the past decade. It’s no longer simply a tagline, a font choice, or a color scheme (much less a logo). These things are still important,…