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Masters of Marketing Interview: Grace Tsai, VP of Data Science and Analytics with Huge, Inc.
Hold onto your hats, folks! Clock Tower Insights exclusive interview series, Masters of Marketing, continues with Grace Tsai, Vice President of Data Science and Analytics with Huge, Inc. at their Detroit, Michigan…
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Social Media Strategy: The Good and The Better
Social media can make or break your brand. It can be the source of powerful word-of-mouth which can either bring customers flocking to your door, or have them avoiding you like the…
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The Five Best Content Marketing Books of 2019
Staying on top of your game isn’t easy when you’re a busy marketer. Time shifts, information becomes outdated, and new strategies emerge. You can be sure you’re remaining competitive by staying educated,…
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E-Commerce Hacks That Actually Work
With everyone in the game of e-commerce these days, you could use a competitive advantage over the rest of the market. But you’re not the only game in town looking to up…
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Customer Privacy: Why It’s More Important Than Ever
Gaining and maintaining the trust of your consumers is crucial if you ever want to grow your business. And that’s a tough sell, especially these days, where it seems information is being…
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A Guide to Green Marketing
Typically, green marketing is practiced by companies that are committed to sustainable development and corporate responsibility. It’s essentially the marketing of environmentally friendly products and services. Also known as sustainable marketing, environmental…
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Content: Not All Types Are Created Equal
Content is content is content, right? As long as you’re providing your followers with something to look at, you’re doing your job, no? If you think that’s all there is to the…
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Masters of Marketing Interview: Craig Riner – Senior Vice President of Strategic Marketing at Highmark Health
Clock Tower Insight’s exclusive interview series, Masters of Marketing, continues with Craig Riner, the Senior Vice President of Strategic Marketing at Highmark Health based in Pittsburgh, Pennsylvania. Highmark Health is a national…
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The Decline of Marketing Funnels: What’s Next?
It’s a basic concept, the sales funnel. It’s one that’s held tried and true for decades. But it seems things are turning on their heads – literally – lately. Some would agree…
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CBD Oil – How Do You Successfully Market a Product with No Standards?
Topical treatments and nutraceutical supplements are taking up more and more space in our medicine cabinets and on our kitchen countertops these days. Americans alone spend more than $30 billion a year…