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  • Is my Brand Unique

    Is my Brand Unique?

    The modern business market has a major problem: oversaturation. Customers deal with an oversaturation of choice, an oversaturation of information, and an oversaturation of need states. In this environment, businesses must fight…

  • Creating Memorable Customer Experiences

    Creating Memorable Customer Experiences

    In a perfect world, our customers would receive our products, call their mothers, post on social media, and scream how much they love our products from the mountaintops. In reality, most customer…

  • Need States Inform Consumer Decisions

    Need States Inform Consumer Decisions

    Modern humans have a hell of a lot of needs, and that isn’t necessarily a bad thing. We have advanced to the point that most of us are able to provide for…

  • The Importance of Finding a Business Mentor

    Mentors have been a staple of the business world for hundreds, if not thousands, of years. Young professionals can benefit from working with a seasoned industry veteran in a number of ways.…

  • Digital Brand Metrics for Modern Businesses

    Digital Brand Metrics for Modern Businesses

    Brand metrics have been around for a long, long time. Yet the rise of the digital age has shifted how these metrics are tracked and what businesses can do to grow their…

  • Brick & Mortar Isn't Dying - It is Evolving

    Brick & Mortar Isn’t Dying – It is Evolving

    Brick & Mortar shopping was the only option for procuring goods and services for the majority of humanity’s existence. Want a loaf of bread? Head to the baker. Need some supplies for…

  • Micro-Moment Marketingb

    Micro-Moment Marketing

    Many of us have clicked the dreaded buy now icon on Amazon or another online retailer and made a snap purchase. This is a typical example of a micro-moment. Micro-moments are any…

  • General Data Protection Regulation (GDPR)

    General Data Protection Regulation (GDPR)

    On May 25, 2018, the European Union Parliament enacted the General Data Protection Regulation (GDPR). As the name suggests, the new law is meant to regulate how individual and organizational data is…

  • Micro-Moment Marketing

    Native Advertising on Modern Platforms

    Native advertising is more popular than ever as technology changes how we consume content. However, few people realize that native advertising has been around since the 1800’s (and likely even earlier). Native…

  • Brand Personality in 2019

    Brand Personality in 2019

    Traditional branding has relied on graphic design and advertisements to tell the company’s story. In today’s world, brands are more accessible than ever. This has led to the rise of “brand personalities”…