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  • Adaptive Marketing for Brand Growth

    Modern customers expect their favorite brands to get to know them. Imagine logging on to your favorite online clothing website and the site has forgotten your past orders. Want to re-order the same set of socks because you love them? Too bad, out of luck. The majority of customers would find this situation unacceptable in today’s world.

  • The Importance of a Consistent Brand Message

    It is important to thoughtfully curate your brand message before putting anything out into the public. Once that message has been formulated, it is equally important to remain consistent and drive that message home.

  • Artificial Intelligence and Marketing

    Artificial intelligence and machine learning might feel like the future, but they have already been here for a long time. In fact, modern AI was invented in the 1950’s. The prevalence of artificial intelligence in the following decades has grown in leaps and bounds. Today, AI is built in to nearly all software in one way or another.

  • Is my Brand Unique

    Is my Brand Unique?

    The modern business market has a major problem: oversaturation. Customers deal with an oversaturation of choice, an oversaturation of information, and an oversaturation of need states. In this environment, businesses must fight…

  • Creating Memorable Customer Experiences

    Creating Memorable Customer Experiences

    In a perfect world, our customers would receive our products, call their mothers, post on social media, and scream how much they love our products from the mountaintops. In reality, most customer…

  • Need States Inform Consumer Decisions

    Need States Inform Consumer Decisions

    Modern humans have a hell of a lot of needs, and that isn’t necessarily a bad thing. We have advanced to the point that most of us are able to provide for…

  • The Importance of Finding a Business Mentor

    Mentors have been a staple of the business world for hundreds, if not thousands, of years. Young professionals can benefit from working with a seasoned industry veteran in a number of ways.…

  • Digital Brand Metrics for Modern Businesses

    Digital Brand Metrics for Modern Businesses

    Brand metrics have been around for a long, long time. Yet the rise of the digital age has shifted how these metrics are tracked and what businesses can do to grow their…

  • Brick & Mortar Isn't Dying - It is Evolving

    Brick & Mortar Isn’t Dying – It is Evolving

    Brick & Mortar shopping was the only option for procuring goods and services for the majority of humanity’s existence. Want a loaf of bread? Head to the baker. Need some supplies for…

  • Micro-Moment Marketingb

    Micro-Moment Marketing

    Many of us have clicked the dreaded buy now icon on Amazon or another online retailer and made a snap purchase. This is a typical example of a micro-moment. Micro-moments are any…