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  • personalized marketing campaigns

    Personalized Marketing Campaigns

    In 2020, everything is personalized. This might still be hyperbole, but just barely. Advances in technology and data analytics have created a consumer market where customers actually expect their favorite companies to…

  • how to make your brand stand out

    How to Make Your Brand Stand Out

    We often hear a similar sentiment from both new and established brands: “with so many competitors, it’s difficult to make our brand stand out from the crowd.” There is no question that…

  • employee engagement

    Greater Employee Engagement = Greater Customer Experience

    As disruptive technology and ever-changing public behavior continues to rock the world of marketing, very few things remain guaranteed in this business. As Benjamin Franklin once quipped: “In this world, nothing except…

  • text mining

    Text Mining and Text Analytics

    We often talk about the massive amounts of data that are being produced and stored every day in the digital world. These mind boggling data sets are both a blessing and a…

  • Geospatial data and Marketing

    Geospatial Data and Marketing

    According to sciencedirect.com, geospatial data “is data about objects, events, or phenomena that have a location on the surface of the earth.” Geospatial data always contains at least two points: information about…

  • Understanding Net Promoter Score

    Understanding Net Promoter Score (NPS)

    Net Promoter Score (NPS) is an often used metric for analyzing brand favorability and brand loyalty. The high level concepts of NPS are simple enough, but understanding how to measure and analyze…

  • Measuring Brand Impact

    Measuring Brand Impact

    Branding metrics is an integral part of any modern branding strategy. Every company knows where they would like to be from a brand recognition standpoint. Measuring brand impact is a great way…

  • Curating an Appealing Brand Message

    Branding a business is not a one-size-fits-all proposition. Industries change, consumer desires change, technology changes, and even the platforms we use to convey our brand messages change more rapidly than ever before.…

  • how to pinpoint moments of influence

    How to Pinpoint Moments of Influence

    Moments of influence are the backbone of any targeted marketing campaign. These moments can occur when a consumer interacts with your brand at any point along the path to purchase journey. Brands…

  • Preventing Customers from Switching Brands

    Preventing Customers from Switching Brands

    It is one thing to attract customers. It is another matter entirely to retain those customers over the years. Ironically, customer retention is perhaps the most efficient way to strengthen your brand.…